Spotify
Soundcloud
Apple Music
Pandora.
Do these words sound familiar to you? Maybe yes, Maybe no. However with the rise of the internet comes a rise in audio streaming platform’s, so you may begin hear these words, much more often than you already do now.
Normally walking teenagers past a bus stop, to a class at school or a lecture at university, or even on some public transport on your way to work, I am almost 100% sure that you will walk past someone with their earphones in or headphones on. Most likely utilising one of these four platforms, (or any other audio streaming platforms I have not listed). These days music has become an outlet for many long individuals to express their thoughts, or a way to hear their thoughts spoken and sung by somebody else, or even just a way to rock out. So no wonder the downloads of these audio applications have sky rocketed in recent years. However many individuals believe it is these platforms that have caused a decline in radio listeners. This may be true. But many critics predicted radio to have declined far more than it already has in this day and age, thereby I created a short survey, to try and understand and analyse what your (the public’s) most preferred source of audio and songs are. The use of Radio as a source of music remains has remained overwhelmingly analogue in a world where digital switchover of television currently preoccupies many governments and audiences alike. (G. Starkey, 2016). What you think the future for these streaming apps and the radio will be and do you believe the radio will still exist in ten years time?
https://www.surveymonkey.com/r/CHG9CMD
The results I have so far from the responses I have is that online music/audio streaming platforms are your most preferred source of music/audio, and the reason for this is mostly because of the diversity of musical applications today, in being able to create playlists to your own liking, follow artists, keep up to date with new music and to access the literal hundreds and thousands of songs and albums available to you. However the paid subscriptions in order to access all the premium features does deter some, but not all.
On the other hand many individuals listed the advantages of radio is that you can discover artists or songs you have never heard of before, you can keep up with the news and other goings on. However many have become deterred from using the radio as a source of free music due to the significant amount of advertisements and air time dedicated to interviewing people and discussing topics, not actually playing the music.
To be honest, not many of the responses I have received surprised me much. What about you?
–Lucy
References:
- Starkey, G. 2017, “Radio: The resilient medium in today’s increasingly diverse multiplatform media environment”, Convergence: The International Journal of Research into New Media Technologies, vol. 23, no. 6, pp. 660-670.



